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Diploma of Marketing BSB51207

  • Overview
  • Subjects
  • Assessments
  • Entry Requirements
  • Pathways
  • Accreditation
Domestic Student Snapshot
Course name BSB51207 Diploma of Marketing vet-fee
Duration 52 weeks (with a maximum study period of 24 months)
Intakes Every Monday (Except Public Holidays)
Location North Sydney campus
Course fee AUD$5,820 This course fee is applicable to Australian students only studying online or on-campus
Study options Online or on-campus via AIPE's unique blended learning mode

Propel towards marketing success with AIPE's Diploma of Marketing and feel confident developing and implementing marketing campaigns and projects. Offering a solid theoretical foundation in marketing and marketing management, it prepares graduates for roles both here in Australia and overseas.

You'll learn a range of managerial skills and research techniques and of course, how to devise a successful marketing campaigns. We'll build your problem solving and decision making skills and help you develop the communication and creative thinking skills required for a successful career in marketing.

Career opportunities include marketing co-ordinator, marketing team leader, sales and product manager, public relations co-ordinator and international business development officer.

IDSubject
BSBMKG501B

Identify and evaluate marketing opportunities

  • Identify marketing opportunities
  • Investigate marketing opportunities
  • Evaluate required changes to current operations
BSBMKG502B

Establish and adjust the marketing mix

  • Evaluate each component of the marketing mix
  • Determine marketing mix for specific markets
  • Monitor and adjust marketing mix
BSBMKG506B

Plan market research

  • Identify market research needs
  • Define market research objectives
  • Define data gathering approaches
  • Develop market research plan
BSBMKG516A

Profile international markets

  • Select potential international markets for further investigation
  • Identify the target market
  • Profile the target audience
  • Develop a positioning strategy
BSBMKG507A

Interpret market trends and developments

  • Research and analyse marketing trends in an organisation
  • Investigate threats and opportunities
  • Forecast trends
BSBMKG515A

Conduct a marketing audit

  • Prepare for a marketing audit
  • Identify the form of a marketing audit
  • Conduct an external marketing audit
  • Conduct an internal marketing (self) audit
  • Prepare a marketing audit report
BSBADV507B

Develop a media plan

  • Define media requirements
  • Select media vehicles
  • Determine the media schedule
  • Produce a media plan
BSBWOR501A

Manage personal work priorities and professional development

  • Establish personal work goals
  • Set and meet own work priorities
  • Develop and maintain professional competence

The basis of our assessment strategy is to provide you with the means to demonstrate that you have the knowledge and skills to undertake real-world activities to a current industry standard. In each subject there is a similar pattern of assessment. There are specific assessment tasks such as projects, case studies and reports, there will be an interview with your tutor, and an online final exam. To pass each subject, you must successfully complete all the tasks set for you. Importantly, you will also be graded on your skills (where appropriate) such as communication, problem-solving, leadership, organizing and planning and teamwork. These skills are critical in distinguishing yourself in job interviews and in the workplace.

AIPE's online courses are available to Australian students only.

Online entry requirements:
  • The Higher School Certificate (HSC).
  • Vocational qualification in Marketing (such as BSB41307 Certificate IV in Marketing) or other relevant qualification.
  • Previous marketing or business experience.

Online students must be currently working or have access to a workplace for this course. You may be working full-time, part-time, casually or volunteering/interning.

Computer requirements:
  • A computer with either Windows 98 or higher OR Mac OSX 10.2 or higher
  • CD-ROM drive
  • Internet access.

Upon successful completion of the Diploma of Marketing qualification at AIPE, you will be able to progress into Advanced Diploma courses. Should you wish to study a particular course at a university with which AIPE has an articulation agreement, you must meet the admission criteria set by the university of your choice. Articulation agreements with Australian universities guarantee a number of credit points (advanced standing) towards bachelor degrees. For details on AIPE's articulation agreements click here.

Nationally Recognised Qualifications and Industry Consultation

AIPE provides a rewarding learning experience that allows students to explore their career options while developing essential academic skills. We deliberately affiliate with regulatory and industry bodies to ensure our students receive the highest quality of education in line with marketplace expectations.

All courses at AIPE are nationally recognised. Upon completion of an AIPE course, students receive a certificate that meets Australian education standards. AIPE courses are developed under the Australian Quality Framework (AQF) and are also government accredited and recognised.

We also regularly consult with relevant industry and community groups to ensure that our courses meet the needs of industry and the wider community.

Excellent career skills to be gained with AIPE's Diploma programs. AIPE makes online learning very interactive and engaging. AIPE offers various different career options to choose from on its online eLearning platform. Enrol for the Diploma qualification with AIPE's flexible learning and payment options today.

Total Price $5,820 Total upfront payment cost $4,656

Pay upfront and get 20% discount on the total fees. If you choose to pay upfront you will save $1,164.

Total Price $5,820

AIPE understands student flexibility and hence AIPE offers interest free monthly payment plan option for all AIPE online students.

Pay $870 now and 11 easy monthly instalments of $450 per month. Feel free to choose this option and start today.

Help us serve you better! Need further information on this course? Please send us your details and AIPE team member will contact you shortly.