Diploma of Marketing BSB51207
- Overview
- Subjects
- Assessments
- Entry Requirements
- Pathways
- Accreditation
| Course name | BSB51207 Diploma of Marketing  |
| Duration | 52 weeks (with a maximum study period of 104 weeks) |
| Study options | Online |
Propel towards marketing success with AIPE's Diploma of Marketing and feel confident developing and implementing marketing campaigns and projects. Offering a solid theoretical foundation in marketing and marketing management, it prepares graduates for roles both here in Australia and overseas.
You'll learn a range of managerial skills and research techniques and of course, how to devise a successful marketing campaigns. We'll build your problem solving and decision making skills and help you develop the communication and creative thinking skills required for a successful career in marketing.
Career opportunities include marketing co-ordinator, marketing team leader, sales and product manager, public relations co-ordinator and international business development officer.
| ID | Subject | Code | Unit of Competence | |
|---|---|---|---|---|
| MR04 | Marketing Applications |
|
Establish and adjust the marketing mix
|
|
| MG05 | Professional Business Principles |
|
Manage personal work priorities and professional development
|
|
| MR06 | Marketing Trends |
|
Interpret market trends and developments
|
|
| MR07 | Marketing Audits |
|
Conduct a marketing audit
|
|
| MR02 | Marketing Principles |
|
Identify and evaluate marketing opportunities
|
|
| MR05 | Market Research Principles |
|
Plan market research
|
|
| MR03 | Media Plan |
|
Develop a media plan
|
|
| MR08 | International Marketing |
|
Profile international markets
|
The basis of our assessment strategy is to provide you with the means to demonstrate that you have the knowledge and skills to undertake real-world activities to a current industry standard. In each subject there is a similar pattern of assessment. There are specific assessment tasks such as projects, case studies and reports, there will be an interview with your tutor, and an online final exam. To pass each subject, you must successfully complete all the tasks set for you. Importantly, you will also be graded on your skills (where appropriate) such as communication, problem-solving, leadership, organizing and planning and teamwork. These skills are critical in distinguishing yourself in job interviews and in the workplace.
AIPE's online courses are available to Australian students only.
Online entry requirements:
- The Higher School Certificate (HSC).
- Vocational qualification in Marketing (such as BSB41307 Certificate IV in Marketing) or other relevant qualification.
- Previous marketing or business experience.
Online students must be currently working or have access to a workplace for this course. You may be working full-time, part-time, casually or volunteering/interning.
Computer requirements:
- A computer with either Windows 98 or higher OR Mac OSX 10.2 or higher
- CD-ROM drive
- Internet access.
Upon successful completion of the Diploma of Marketing qualification at AIPE, you will be able to progress into Advanced Diploma courses. Should you wish to study a particular course at a university with which AIPE has an articulation agreement, you must meet the admission criteria set by the university of your choice. Articulation agreements with Australian universities guarantee a number of credit points (advanced standing) towards bachelor degrees. For details on AIPE's articulation agreements click here.
Nationally Recognised Qualifications and Industry Consultation
AIPE provides a rewarding learning experience that allows students to explore their career options while developing essential academic skills. We deliberately affiliate with regulatory and industry bodies to ensure our students receive the highest quality of education in line with marketplace expectations.
All courses at AIPE are nationally recognised. Upon completion of an AIPE course, students receive a certificate that meets Australian education standards. AIPE courses are developed under the Australian Quality Framework (AQF) and are also government accredited and recognised.
We also regularly consult with relevant industry and community groups to ensure that our courses meet the needs of industry and the wider community.
Excellent career skills to be gained with AIPE's Diploma programs. AIPE makes online learning very interactive and engaging. AIPE offers various different career options to choose from on its online eLearning platform. Enrol for the Diploma qualification with AIPE's flexible learning and payment options today.
