AIPE

aipeconnect
Home Online Courses Online Marketing Courses Advanced Diploma of Marketing

Advanced Diploma of Marketing BSB60507

  • Overview
  • Subjects
  • Assessments
  • Entry Requirements
  • Pathways
  • Accreditation
Domestic Student Snapshot
Course name BSB60507 Advanced Diploma of Marketing
Duration 52 weeks (with a maximum study period of 104 weeks)
Study options Online

Go that extra marketing mile with an Advanced Diploma of Marketing. Learn to analyse, design and execute judgements using a wide range of technical, creative, conceptual and managerial skills. Dedicated marketing practitioners will benefit from the opportunity to enhance their leadership skills and gain a greater understanding of marketing strategies.

Career opportunities include marketing executive, marketing director, marketing strategist and marketing manager.

IDSubjectCodeUnit of Competence
MG08 Organisational Change
BSBINN601B

Manage organisational change

  • Identify change requirements/ opportunities
  • Develop change management strategy
  • Implement change management strategy
MR09 International Marketing 2
BSBMKG605B

Evaluate international marketing opportunities

  • Review the global market environment
  • Assess international business and electronic commerce market factors
  • Identify risk factors for international marketing opportunities
  • Investigate international business and electronic commerce marketing opportunities
MR10 Organisational Marketing Objectives
BSBMKG608A

Develop organisational marketing objectives

  • Identify strategic direction
  • Review marketing performance
  • Scope marketing opportunities
  • Formulate marketing objectives
MR14 Developing Advertising
BSBADV602B
Develop an advertising campaign
MR13 Advanced Market Research
BSBMKG607B
Manage market research
MR11 Marketing Plans
BSBMKG609A
Develop a marketing plan
MR12 Marketing Processes
BSBMKG603B
Manage the marketing process
MG11 Organisational Strategic Planning
BSBMGT616A

Develop and implement strategic plans

  • Devise marketing strategies
  • Plan marketing tactics
  • Prepare and present a marketing plan

The basis of our assessment strategy is to provide you with the means to demonstrate that you have the knowledge and skills to undertake real-world activities to a current industry standard. In each subject there is a similar pattern of assessment. There are specific assessment tasks such as projects, case studies and reports, there will be an interview with your tutor, and an online final exam. To pass each subject, you must successfully complete all the tasks set for you. Importantly, you will also be graded on your skills (where appropriate) such as communication, problem-solving, leadership, organizing and planning and teamwork. These skills are critical in distinguishing yourself in job interviews and in the workplace.

AIPE's online courses are available to Australian students only.

Online entry requirements:
  • The Higher School Certificate (HSC).
  • BSB51207 Diploma of Marketing or other relevant qualification.
  • Previous marketing or business experience.

Online students must be currently working or have access to a workplace for this course. You may be working full-time, part-time, casually or volunteering/interning.

Computer requirements:
  • A computer with either Windows 98 or higher OR Mac OSX 10.2 or higher
  • CD-ROM drive
  • Internet access.

Upon successful completion of the Advanced Diploma of Marketing qualification at AIPE, you will be able to progress onto study at a university with which AIPE has an articulation agreement You must meet the admission criteria set by the university of your choice. Articulation agreements with Australian universities guarantee a number of credit points (advanced standing) towards bachelor degrees. For details on AIPE's articulation agreements click here.

Nationally Recognised Qualifications and Industry Consultation

AIPE provides a rewarding learning experience that allows students to explore their career options while developing essential academic skills. We deliberately affiliate with regulatory and industry bodies to ensure our students receive the highest quality of education in line with marketplace expectations.

All courses at AIPE are nationally recognised. Upon completion of an AIPE course, students receive a certificate that meets Australian education standards. AIPE courses are developed under the Australian Quality Framework (AQF) and are also government accredited and recognised.

We also regularly consult with relevant industry and community groups to ensure that our courses meet the needs of industry and the wider community.

Good opportunity to learn career skills and upgrade your resume with an Advanced Diploma qualification with unique learning options from AIPE, choose one of the affordable AIPE payment options and get started today.

STM Awards