AIPE

Course name	BSB51207 Diploma of Marketing
CRICOS course code	064746F
Duration	52 weeks, 20 hours per week
2013 Intakes	14 January, 18 February, 8 April, 13 May, 8 July, 12 August, 30 September, 4 November
Location	North Sydney campus
Course fee	AUD $8,040
Study options	Online or on-campus via AIPE's unique blended learning mode Study this course online!

Propel towards marketing success with AIPE's Diploma of Marketing and feel confident developing and implementing marketing campaigns and projects. Offering a solid theoretical foundation in marketing and marketing management, it prepares graduates for roles both here in Australia and overseas.

You'll learn a range of managerial skills and research techniques and of course, how to devise a successful marketing campaigns. We'll build your problem solving and decision making skills and help you develop the communication and creative thinking skills required for a successful career in marketing. Career opportunities include marketing co-ordinator, marketing team leader, sales and product manager, public relations co-ordinator and international business development officer.

Domestic students wanting to study this qualification are likely to be interested in our online delivery mode. Please click here for details. Alternatively, should you wish to study with us face-to-face at our North Sydney campus, our excellent blended learning mode detailed below is also available to you.

Blended Learning for all AIPE Students

If you are considering an AIPE course, you'll be excited to hear about a new learning mode we've recently introduced.

At AIPE, we believe that incorporation of technology is instrumental in your learning so we've developed a unique methodology where we offer a student centred, flexible, self-paced, multi-modal approach to learning which we refer to as blended learning. In short, it's the teaching practice that intersects traditional face-to-face classroom based teaching and online teaching. We've incorporated a blended learning approach into the bulk of our courses as it reinforces key concepts and requires students to draw on their prior learning, acquire new knowledge and tap into their creativity to fashion new solutions to real world problems utilising a range of tools. It's a lot of fun and an increasingly popular way to learn.

Studying via a blended learning solution means that the majority of the course is delivered through face-to-face classroom based training and the remainder is delivered online via AIPE's eLearning portal.

Note: All of our courses are delivered via this blended learning approach except our accounting qualifications which are currently under development and will become available via this mode in 2012. In the meantime, should you wish to study accounting with us, international students will study wholly face-to-face. Domestic students can also study accounting with us in a face-to-face full-time study mode.

The basis of our assessment strategy is to provide you with the means to demonstrate that you have the knowledge and skills to undertake real-world activities to a current industry standard. In each subject there is a similar pattern of assessment. There are specific assessment tasks such as projects, case studies and reports, there will be an interview with your tutor, and an online final exam. To pass each subject, you must successfully complete all the tasks set for you. Importantly, you will also be graded on your skills (where appropriate) such as communication, problem-solving, leadership, organizing and planning and teamwork. These skills are critical in distinguishing yourself in job interviews and in the workplace.

Australian students:

• Successful completion of Year 12 or equivalent OR previous work experience in a relevant industry.
• Vocational qualification in Marketing (such as BSB41307 Certificate IV in Marketing) or other relevant qualification.
• Previous marketing or business experience.

We strongly recommend that students are currently employed or have access to a workplace for this course.

International students:

• The Higher School Certificate (HSC) or equivalent.
• Vocational qualification in Marketing (such as BSB41307 Certificate IV in Marketing) or other relevant qualification.
• Previous marketing or business experience.

Upon successful completion of the Diploma of Marketing qualification at AIPE, you will be able to progress into Advanced Diploma courses. Should you wish to study a particular course at a university with which AIPE has an articulation agreement, you must meet the admission criteria set by the university of your choice. Articulation agreements with Australian universities guarantee a number of credit points (advanced standing) towards bachelor degrees. For details on AIPE's articulation agreements click here.