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Advanced Diploma of Marketing BSB60507

  • Overview
  • Subjects
  • Assessments
  • Entry Requirements
  • Pathways
  • Accreditation
International student snapshot
Course name BSB60507 Advanced Diploma of Marketing
CRICOS course code 072966E
Duration 52 weeks, 20 hours per week
2012 Intakes 16 January, 20 February, 9 April, 14 May, 9 July, 13 August, 1 October, 5 November
Location North Sydney campus
Course fee AUD $8,960
Study options On-campus via AIPE's unique blended learning mode
Domestic student snapshot
Course name BSB60507 Advanced Diploma of Marketing
Duration 52 weeks, 20 hours per week
2012 Intakes 16 January, 20 February, 9 April, 14 May, 9 July, 13 August, 1 October, 5 November
Location North Sydney campus
Course fee AUD $6,300
Study options Online or on-campus via AIPE's unique blended learning mode

Study this course online!

Go that extra marketing mile with an Advanced Diploma of Marketing. Learn to analyse, design and execute judgements using a wide range of technical, creative, conceptual and managerial skills. Dedicated marketing practitioners will benefit from the opportunity to enhance their leadership skills and gain a greater understanding of marketing strategies. Career opportunities include marketing executive, marketing director, marketing strategist and marketing manager. Special package fees applies for Dip and Adv. Dip package programs. Please check with student services at the time of application.

Domestic students wanting to study this qualification are likely to be interested in our online delivery mode. Please click here for details. Alternatively, should you wish to study with us face-to-face at our North Sydney campus, our excellent blended learning mode detailed below is also available to you.


Blended Learning for all AIPE Students

If you are considering an AIPE course, you'll be excited to hear about a new learning mode we've recently introduced.

At AIPE, we believe that incorporation of technology is instrumental in your learning so we've developed a unique methodology where we offer a student centred, flexible, self-paced, multi-modal approach to learning which we refer to as blended learning. In short, it's the teaching practice that intersects traditional face-to-face classroom based teaching and online teaching. We've incorporated a blended learning approach into the bulk of our courses as it reinforces key concepts and requires students to draw on their prior learning, acquire new knowledge and tap into their creativity to fashion new solutions to real world problems utilising a range of tools. It's a lot of fun and an increasingly popular way to learn.

Studying via a blended learning solution means that the majority of the course is delivered through face-to-face classroom based training and the remainder is delivered online via AIPE's eLearning portal.

Note: All of our courses are delivered via this blended learning approach except our accounting qualifications which are currently under development and will become available via this mode in 2012. In the meantime, should you wish to study accounting with us, international students will study wholly face-to-face. Domestic students can also study accounting with us in a face-to-face full-time study mode.

ID Subject
BSBINN601B

Manage organisational change

  • Identify change requirements/ opportunities
  • Develop change management strategy
  • Implement change management strategy
BSBMKG605B

Evaluate international marketing opportunities

  • Review the global market environment
  • Assess international business and electronic commerce market factors
  • Identify risk factors for international marketing opportunities
  • Investigate international business and electronic commerce marketing opportunities
BSBMGT616A

Develop and Implement Strategic Plans

  • Devise marketing strategies
  • Plan marketing tactics
  • Prepare and present a marketing plan
BSBMKG609A

Develop a marketing plan

BSBMKG603B

Manage the marketing process

BSBMKG607B

Manage market research

BSBADV602B

Develop an advertising campaign

BSBMKG608A

Develop organisational marketing objectives

  • Identify strategic direction
  • Review marketing performance
  • Scope marketing opportunities
  • Formulate marketing objectives

The basis of our assessment strategy is to provide you with the means to demonstrate that you have the knowledge and skills to undertake real-world activities to a current industry standard. In each subject there is a similar pattern of assessment. There are specific assessment tasks such as projects, case studies and reports, there will be an interview with your tutor, and an online final exam. To pass each subject, you must successfully complete all the tasks set for you. Importantly, you will also be graded on your skills (where appropriate) such as communication, problem-solving, leadership, organizing and planning and teamwork. These skills are critical in distinguishing yourself in job interviews and in the workplace.

Australian students
  • The Higher School Certificate (HSC).
  • BSB51207 Diploma of Marketing or other relevant qualification.
  • Previous marketing or business experience.

We strongly recommend that students are currently employed or have access to a workplace for this course.

International students
  • The Higher School Certificate (HSC) or equivalent.
  • BSB51207 Diploma of Marketing or other relevant qualification.
  • Previous marketing or business experience.
English language requirements for all students
  • IELTS (International English Language Testing System) overall band score of 5.5 or above.
  • TOEFL (Test of English as a Foreign Language) proficiency level of 520 or above.
  • Proof of successful achievement of upper-intermediate level of English in Australia.
  • Proof of successful completion of one year full-time accredited study in Australia.

Upon successful completion of the Advanced Diploma of Marketing qualification at AIPE, you will be able to progress into courses as a university with which AIPE has an articulation agreement. You must meet the admission criteria set by the university of your choice. Articulation agreements with Australian universities guarantee a number of credit points (advanced standing) towards bachelor degrees. For details on AIPE's articulation agreements click here.

Nationally Recognised Qualifications and Industry Consultation

AIPE provides a rewarding learning experience that allows students to explore their career options while developing essential academic skills. We deliberately affiliate with regulatory and industry bodies to ensure our students receive the highest quality of education in line with marketplace expectations.

All courses at AIPE are nationally recognised. Upon completion of an AIPE course, students receive a certificate that meets Australian education standards. AIPE courses are developed under the Australian Quality Framework (AQF) and are also government accredited and recognised.

We also regularly consult with relevant industry and community groups to ensure that our courses meet the needs of industry and the wider community.

Help us serve you better! Need further information on this course? Please send us your details and AIPE team member will contact you shortly.